Total Drama is not afraid of our community and if we have something positive to say about TWiT we say it. Do not adjust your monitor. Buying ads on TWiT is a good business decision and here is why…
If your company is looking for an edge and you’re thinking about advertising on TV or radio—think again. When you pay for an ad in old media you don’t get anything close to what you get if you advertise on the TWiT network. Most companies in old media are bogged down with “standards and practices” and even cumbersome “morality,” but not everyone has this dilemma. When you buy an ad with TWiT you don’t just buy a commercial, you buy the man: the news and the content. It’s all included for one low, low price. Any broadcaster can simply endorse a product, but I challenge you to find one network that loooooooooooves the sponsors like TWiT does; on and on they go.
They will clarify to the imbecilic fans that it’s real opinion which they are spewing and not just an ad. They accomplish this by mandating that every advertiser receives one personal anecdote per ad, whenever possible. For example: Leo’s son and his Casper mattress, Padre recalling the days when he was hiring tons of employees. With Zip Recruiter it’s so easy. Mike and his (really super easy) Blue Apron meals. Has an actual policy been instituted ensuring that they all prostitute themselves and their lives into the ads with these honest tales? They will never just read an ad, all employees will use and love the products.
There’s another gem included in the ad package: Most every unsuspecting guest on their shows will be thrust under the spotlight and asked to chip in to the ad with a story of their own. They will literally put guests on the spot—live—for the sponsor. And fret not about the listeners, ads can take up to eight minutes—it’s all o.k. But you get even more than that, you can become the content, too!
Remember when Ford was a sponsor? Every other week Leo would talk about Allan Mullalay (his great friend) and quote him and talk about Ford in technology. Yes, he recites his disclaimer but then proceeds to give Ford air time on Premier and TWiT as coverage. Now that Ford is no longer a sponsor they have become just another irrelevant car company? And remember Carbonite? At least once a week a “Tech Guy” caller would serendipitously get through to tell a story about his woes of not backing-up and (disclaimer they’re a sponsor) #Soup would mention Carbonite. Does no one need to back up anymore?
If you’re a really big sponsor you may even be interviewed on “Triangulation.”
{Prosper and Harry’s shaving stuff are Silicon Valley companies} you get stuff like that said if you advertise with TWiT, they’ll say anything. They blur the line between content and paid commercial all the time. ‘Smooth transitions’ they call the blur. As the CEO of a sponsoring company, you also get to be a good friend of Leo; Lynda, Joe and Steve from ITP, Bill Harris, the great guys from Warber Parky, Carbonite founder etc etc etc etc. The fans eat that shit up. They will whore it all for you, if you buy ads..
Do you want an endorsement from Kevin Rose for Legal Zoom or from Amber MacArthur for Freshbooks? No problemo, he will throw that in free and you don’t have to pay them. Do you want the hosts to love and use your product? Easy, it’s part of every host’s job description, they have to use them. They’ll make wills, they’ll eat NatureBox nuts, they’ll install doorbells, they’ll do anything. And it’s legit, they really, really looooooove it all. Leave your dignity at the door please.
One employee dared to have an opinion against a sponsor and he no longer works at TWiT. Presently, all employees shave with Harry’s, all of them, they love it. And don’t worry, even if it’s old salami and a cracker for your pet (delivered once a month by barkbox) Ozzie the putrid pooch will love it. That’s right, Ozzie’s endorsement is for sale too. Oh, and if you want the ultimate sellout, we have one pitch man in a priest outfit telling you how great ProXpn is and how everyone loves it. TWiT has never hired anyone with Zip Recruiter, ever, never ever. But who cares? They list a job there so they can say to the catatonic fan base that they use Ziprecruiter. Would it kill them to just do the ad without the misrepresentations? BUT ALAS, I LOVE IT. Barbados vacation, here I come.
Did you ever wonder why they don’t prerecord ads? Think about it and you’ll know why sponsors prefer live. It’s all for sale if you got money. So call or e-mail TWiT and place an ad today!
Note* Paul Thurott doesn’t put up with this shit and will not be a part of the shenanigans. [Per commentor except audible]
Note* Much of this sponsor story was based on other stories found here and here.
Note* I have no problems with ad reads or advertising in general. It is easily and often done with integrity.
