A long-held thesis of #TotalDrama states that the quality of content at TWiT in general is sinking faster than TNT’s ratings. A new story has just emerged that gives credence to this very thesis. A stunning rise in the number of ads on the network has miraculously taken hold of TWiT. It is apparent on all shows—from the merely unwatchable to the fantastically brain-wrenching. Did the sales team do a good job? Has the content improved? Is Gum a hit?
I fucking doubt it.
An anonymous new tipster has alerted us that TWiT ad rates have been drastically reduced. Shit content will NOT get premium rates. It seems that in return for lowering the rates, TWiT head of sales/CEO/host/head of programming/reporter/bookkeeper/GF has asked for an increase in the quantity of ads to make up for the cash shortfall. But therein lies the problem: The founder of TWiT has long promised that no more than one ad per half-hour segment would appear on any network program. A solution was quickly discovered—breaking yet another promise to the suck-up fans who remain loyal to the legendarily lazy lard-ass. Already today, two hour-long shows, the never-prepared-for “Triangulation” and the forever-unwatchable “Marketing Mavericks,” contained unbearably long ads that practically dominated the hour of “content.”
So what we are left with is a virtual admission that the content has indeed reached truly awful levels. This ad-stuffing maneuver is merely a short-term solution that guarantees no long-term success for the network. A network, it must be said, that should have been declared DOA in 2013. Only once the few sponsors that are hanging in there realize that they are being fleeced (and ask for similar decreases in their ad rates), will the CEHo have finally succeeded in scuttling this sinking ship of a network for good.
Anyone have a spare life preserver?
*update* A new, and as yet, unverified source is claiming that the ad rate drop strategy may have come from #soup and not the #CEHo. We are investigating.