www. You’re welcome, Yoko.
Yoko has taken to her never-trafficked, poorly-configured — you can’t get there without the
www — blog to once again admit that she is a miserable, abject failure of a CeHO.
This time at Artisanal Agency, she’s thrown advertisers, clients, and her own staff under the bus as well. Her writing is terrible, and we know it’s tough to get through, but please read her post in its entirety. (That’s an archive link, but you can comment on the actual post if you want, as long as it’s around.)
In her post, she calls some of her Art Is Anal current clients “amateurs” and says she has to drop them. She makes fun of advertisers for actually wanting to track the campaigns to make sure they work; fuck them, right?
Perhaps, most gallingly, she insults her staff as not being her “equals”. You really have to read the entire thing for the full effect.
In her previous failure post, she was a fan of the “SMART” acronym. This time, it’s “STRONG”. Each time she admits failure, she comes up with a new acronym to try not to fail in the future.