I am reprising a column started by legendary author Richard Yes. I will attempt to save the upcoming travel show from imminent disaster. The show is in the planning stages and expected to star the lovely and talented Sarah Lane and Jonny Jet from the weekly snoozefest radio show.
In this article we will rescue the show by doing the following:
- Cutting costs
- Garnering sponsor synergy
- Gripping fans with #drama
- Increasing audience size
- Increasing demographic variety
- Getting employees to work voluntarily
- Moving the network beyond #soupguzzler
- Continuing the mission of spreading tech knowledge
First thing we need to do is cut out Jonny, bye bye. No one cares how to save $50 on a flight from San Diego to Phoenix at 2AM on August 22nd. No offense JJ, I am a big fan. (saving money already)
The show concept is this, we send Sarah on vacation with her hot friends to exotic locations. It’s sort of a reality show with great information mixed in. Who are these hot friends? We all know that hot girls only hang out with other hot girls, it is kind of a rule, see photo below:
I will work out the pilot episode and the staff at TWiT will need to do the rest. I can’t be expected to write the entire series. In the first episode Sarah & Co. head to Tahiti, but there is a stumbling block in their way, every good story needs a conflict. The hotel screws up the reservation and all six of them are forced to share a room with only one large bed. (save money & #Drama, ) The gang is all upset and they all update their Facebook statuses and Instagram accounts on their iPhones. (tech angle) The episode culminates into a crescendo with one giant pillow fight as the audience is glued to the screen (#Drama) to see who wins. My money is on the girl in the green top. After the pillow fight they get ready for an evening on the town and discuss how-to (sponsor synergy with Lynda.com) put together great outfits.
Let’s discuss this show in more detail. Most of the people reading this article are already hooked and we covered many of the bullet points at the top of this article. What did we miss? Expanding the audience: An overlooked segment of the population at TWiT is women. They will love the show as they tune in each week for relationship tips and great outfits. Sarah is a gay icon so that demo is sured up and of course straight men are in hook-line-and-sinker. Getting staff to work free: We all know the nerdy editors will fight over editing this program, no worries on that front. Merchandizing: Two words, ‘action’ ‘figures,’ as the show moves along everyone will have their favorite lady and plunk down coin for action figures. No Leo, they are not life sized. If somehow the gang at TWiT screws up and ratings slip. Guess who is free on Thursdays and likes to travel. (see below)
In conclusion, making a hit show is not that hard. It is so easy anyone can do it. Just treat your audience with respect. Finally, no matter what, I know he is cost-free, do not put Padre on this show (and do not let Sarah pick the music.)
*Update* The show is not scripted, the hotel screw-up will be initiated by the show producer.