Marketing Mavericks Gets the Axe

Poor little feller.
Poor little feller.
The dismal download numbers, lack of advertisers, and entirely uninteresting content hung over Marketing Mavericks like the Sword of Damocles. That sword finally fell, and Marketing Mavericks is now cancelled without warning.

We haven’t found Tonya Hall’s Patreon campaign yet, but we’re hoping she can send us a link to help her promote her new ventures. She says she’s “on hiatus” (like the also-canceled Padre’s Corner), but Leo accidentally told the truth about what “hiatus” means on an open mic tonight.

We are with Tonya in her time of need, and we created her a farewell video below.

“Market the sizzle, not the steak.” — Tonya Hall on her last video podcast ever

30 thoughts on “Marketing Mavericks Gets the Axe”

  1. These eyes cry every night for you
    These arms long to hold you again
    The hurtin’s on me, yeah
    But I will never be free, no, my baby, no, no
    You gave a promise to me, yeah
    And you broke it, you broke it, oh, no

    These eyes watched you bring my world to an end
    This heart could not accept and pretend
    The hurtin’s on me, yeah
    But I will never be free, no, no, no
    You took the vow with me, yeah
    And you spoke it, you spoke it, babe

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes cry every night for you
    These arms, these arms long to hold you, hold you again, ahh

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you

    These eyes are cryin’
    These eyes have seen a lot of loves
    But they’re never gonna see another one like I had with you
    Baby, baby, baby, baby

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  2. So now twit is down to what? Leo and Padre with Mike Elgan (aka elgum, aka, gumbot, aka …) and Megan .

    Seems like they have the most uninteresting lineup in podcasting?

    Yesterdays TNT was my first in months. Does Mike not know how to shutdown a rambling guest? How to add an comment, move the guest on? Nope. Needs skill.

    Mike is not listening to the guest. He is just waiting for the next time he can pontificate.

    Padre? Loves himself. I would like his shows; IT tech and maker tech is my thing. But I can’t enjoy his delivery.

    The last three days I’ve been watching Channel 9 line at //build/ . Even dry talk about .net frameworks and XAML is more interesting that anything on TWiT.

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  3. Isn’t canceling Marketing Mavericks kind of like a tree falling in a forest? Will anyone even notice?

    I wonder how much longer Jason Howell will last at TWiT. He’s the only one left who is likable and has a hint of personality. But all of his friends have left, and he must see the writing on the wall.

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    1. On last week’s all about android co-host Ron Richards mentioned “he who must not be named” Tom Merritt and how Ron was going to be on dtns soon. I think he’ll be the next host asked to leave. AAA is one of only 2 decent shows left – Paul thurrott on ww being the other. If Jason is booted then that’s it for twit I think.

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  4. I’m not surprised in the least that it got ‘hiatus/canceled’. Tonya Hall has no onscreen charisma, and apparently no real ability to read copy without 5-10 retakes. I’m just surprised it wasn’t axed weeks ago.

    I wonder how much longer TWiT. tv will be aroumd. I fear Lisa has brought the dark-side of Leo’s personality to the surface, and it’s destroying what he created.

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  5. Not that I care about anything that would make TWIT better at this point but I can say this..

    THAN K FUCKING GOD.

    Why did it take so long to get this incompetent, no-talent hack kicked off the network when far better shows like This Week in YouTube or Game ON! get axed in a fraction of the time. Why the FUCK would anyone want to watch an hour of marketing trolls drone on about how they dupe stupid consumers using social media and pop-up ads???

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    1. Not to defend Marketing Maveriks,but…

      This Week in YouTube? That show was a f’ing train wreck. 3rd rate YouTubers (including Leo who is still bitter TWiT shows get almost no views) ‘teaching’ the masses how to get an audience on YouTube. Lamarr Wilson? I’d rather watch Marketing Mavericks then that douch bag’s channel. Same goes for OMG Chad’s. Just try and watch one of his ‘man on the street videos’.

      GameOn? You might have liked the host but the show was garbage. I’m hoping the new screen savers does the same ‘witty’ teleprompter delivery and slick 80’s style production value… Sadly I don’t think it is going to happen because we all know Leo is to lazy to put in that kind of effort for a show.

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  6. ” Why the FUCK would anyone want to watch an hour of marketing trolls drone on about how they dupe stupid consumers using social media and pop-up ads???”

    Exactly. This show, more than any other, turned me off of TWiT. The host was a disaster, but the main atrocity was the whole point of the show: How to manipulate people into the unwise spending of their hard-earned money for things they don’t need by sophisticated psychological stratagems, trickery, or outright fraud.

    MM was part of Lisa’s re-design of TWiT on full display as she actually put on a show that had nothing to do with tech but everything to do with the glorification of cynical corporate manipulation of the public to benefit the bottom line of Big Business. And Leo, in full mid-life crisis, went along with his new-found lover. Disgusting beyond belief.

    Lisa moved this piece of garbage into the time slot formerly occupied by Amber MacCarthur and Sarah Lane. They were preparing to go on the air with a show when told they were cancelled. Amber, who is diplomatic to a fault, for once didn’t withhold her disgust for how Leo treated her after a decade of service.

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  7. Pretty sure Marketing Mavericks was Lisa’s pet project. So even if nobody watched the show live, nobody downloaded it, and nobody bought ads, of course it’s going to get a year to “build an audience”.

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    1. I still don’t understand how Tonya ever got on the network. Her week co-co-hosting TNT was simply atrocious, worse than the then-new host of the joint. Yet she was retained first for production and the junkyard show, then given her own outlet.

      And all of that with a voice that could cut glass windows. It simply baffles the mind.

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      1. The decision to hire Tonya is indeed a mystery. Before TWiT, she was doing an AM radio show in Colorado Springs. Her background is in marketing, not tech. Her tryout was a disaster. She has no on-air charisma or personality. And she can’t read ad copy without having to do about 10 retakes.

        When Elgum was hired, Leo promised that Elgum would be the first of several new hires. He made it sound like he would be hiring big-name tech journalists to break news (all part of his “CNN of tech” vision). Instead, he hired Tonya. Apparently nobody wants to work for TWiT, and Leo can’t or won’t pay enough to attract real on-air talent.

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  8. You mean to tell me, all that marketing advice doesn’t work to promote a podcast, not on the dark corners of the world, but on TWIT??
    Somebody didn’t walk the talk

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    1. Well they waited until episode 53 to cover “podcasting and how to create good content, get more subscribers, and what it means to sell the ‘sizzle,’ not the steak.” Maybe they should’ve covered that earlier.

      Ironic that’s likely the last episode of the show.

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  9. Used to watch all the shows but since Tom left I am only watching Windows Weekly, TWiT, TWiG, and sometimes Macbreak Weekly.

    A lot of times Leo doesn’t know what he is talking about and gets his facts wrong. Hate all of Leo’s induendos that he says all the time. Making me stop watching TWiT.

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    1. Jo Anne,
      The very shows you listed were also my favorites. Leo has been made extinct by the very thing that made him popular.

      Viewers don’t have to wait for tech tips. They can Google answers as fast as Leo. His chatroom gives him tips as well.

      Leo without Google and chat is just the old guy that used to change vacuum tubes in your grandmothers old tv.

      And you are right, he treats women terribly. It makes a person wonder what happened in Lisa Laportes life that she would tolerate and even condone it.

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  10. Tech Snooze Today out lasted this show, Mike Elgum is happy he’s not seen the chopping block…yet.

    Someone correct me if I’m wrong. Since the TWiT cottage, has there been any shows in the Shithouse that have lasted until today? The only one I can think of is Tech News Today.

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    1. It appears as though Lisa is trying to find that “one” show that will break thru with you tube ad numbers that isn’t Leo centeric, a show that can sold off not because of its content, but for the viewer numbers. Lisa has figured wrongly that just by slinging shit in the shit house, something’s bound to stick. Also notice, most if not all of the hosts that were spun off, really required a full time job, and those that did not need a full time check were still cut loose. I’ve said this before and I’ll repeat it: Tom didn’t leave TNT over pay, biased on what Leo said” I just couldn’t do it”, meaning Lisa was against Tom hanging around doing his popular show remotely and Leo couldn’t or wouldn’t overrule his CEO. plus, I’m sure Tom pushed back against Lisa getting her sticky fingers in to Toms show. Leo has no patience for the numbers or, God forbid, HR and therefore allows Lisa to run the business. I’m surprised TWiT has lasted this long with Lisa running things

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