Native advertising, it is a thing despised by Leo Laporte and @profjeffjarvis, two scrupulous experts on journalism. When one is viewing a respected publication such as the New York Times, one may read a story that is actually a paid ad in article format, with a disclosure that it is an ad only revealed in small print. This is a disgrace. This is offensive. This is known as native advertising.
As we know, 70% of the podcast audience is audio only. They do not see a lower-third. Therefore, it is the host’s responsibility to make them aware when he is reading an ad. Most reputable radio networks employ policies requiring phrases like “and now a word from our sponsor” or “this show is brought to you by” to be read, so the audience knows, at the outset, that it is an ad. Listen to the clip (below) and see when or if #soupguzzler does a disclaimer that he is reading an ad for Blue Apron. This is especially offensive on a podcast where the host often talks freely about favorite games and apps and phones and movies and maybe food services too. The #soupguzzler does these native ads constantly.
How long does he wait to say it is an ad?
Does he ever reveal it is an ad?
They’ll figure it out when they hear an offer-code?
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