(Follow me on Ello: https://ello.co/mikeelgan )

Gigaom founder Om Malik tweeted: “The obsessive coverage of Ello is less about Ello. Instead, it really is about our growing dissatisfaction with the state of social networks.”

In fact, we tend to love new social networks and hate older ones. The reason, I believe, is that both popularity (here comes everybody!) and monetization (ads, algorithmic noise filtering, personal data harvesting) are the qualities that spoil the fun private club aspect that new social networks have.