In the video above, which must be immensely embarrassing to Leo Laporte, FMCP-underling Dick DeBartolo interviews a “smart” coffee mug maker on the CES floor. Immediately upon its conclusion, the exhibitor is confused about what TWiT is.

He initially thinks that TWiT is a Jason Calacanis This Week In project. Dick has to tell him that it’s Leo Laporte’s crap. The exhibitor asks what the reach of the video will be, but Dick must again defer to TWiT off-site producers who won’t give an answer.

It proves what we all know: beyond the tiny circle of influence #soup inhabits, TWiT isn’t even a recognizable brand to normal people in the tech scene.